Furthermore, I can submit my sitemap, monitor index status, and even analyze how specific keywords perform over time. Understanding these metrics helps me refine my content strategy to align with user intent, leading to improved search rankings and increased traffic. While SpyFu has an amazing premium version, many of our experts raved about its free features. If you’re just starting out, you can easily grow into the paid features as you start succeeding. You can easily view the number of times a keyword gets searched each month while easily determining the ranking difficulty for that keyword. You can also do some research on your competitors to determine which keywords they use.
Best Off-page SEO tools
Frase elevates content writing beyond typical SEO tools with advanced SERP-inspired content generation capabilities. Instead of producing generic AI text, Frase crafts high-quality, SEO-optimized content directly influenced by top-ranking search results. Effortlessly create engaging blog introductions, FAQs, structured SEO Anomaly headings, and complete article drafts in just a few clicks. Dashword is an excellent choice for content teams who want to streamline their workflow without getting lost in overly complex features. It’s particularly valuable for businesses publishing regular content that needs consistency and efficiency. While the pricing is higher than many top Surfer SEO alternatives, the time savings and traffic improvements can make it worthwhile for serious content marketers.
Your team can also access data on related search terms and queries for deeper insights. Easily expand your keyword research and targeting strategy with thorough lists of additional keyword ideas in Keyword Suggestions. Use the filters and sorting options to find the most relevant keywords for your content and project. Group by lexical similarity and add keywords to your Campaigns or Keyword Lists. Using the data analyzed through an SEO tool, a user can uncover opportunities to improve their website’s ranking.
For agencies serious about technical SEO, the value of Screaming Frog is non-negotiable. While it lacks the collaborative features found in dedicated software for SEO agency, its technical prowess more than compensates. For agencies managing client websites, Google Search Console (GSC) provides an invaluable direct line to how Google actually sees and interprets your clients’ sites. Unlike third-party SEO software for agencies that estimate data, GSC delivers the unfiltered truth straight from the source. If your agency is just starting to offer SEO services or you have a limited budget, Moz hits the sweet spot.
- “The free version of the Yoast plugin is great for small businesses.
- Woorank’s in-depth site analysis helps marketers reveal opportunities for optimization and improvement.
- It doesn’t just tell you which keywords to target; it leverages AI to give you specific steps to help your content rank higher.
- It’s a great tool for coming up with short- and long-tail keywords to target, filtered by industry and location.
It shows clients and teams exactly what’s working — and what isn’t. It’s honestly nothing special, but I still add it here because I think the user interface is good. The tools available through SEO Review Tools are free to use. My recommendations above are good starting points for your own search, but make sure to be clear on your own needs and goals before making a final decision.
Tracking, Reporting and Analytics
One of the first tools I recommend to anyone looking into SEO is Google Search Console. This free tool provides invaluable insights into how your site appears in search results. With it, I can monitor performance metrics such as clicks, impressions, and click-through rates for my web pages. It also alerts me to critical issues, such as crawl errors or manual penalties, which could impact my site’s performance. For a massive site that needs a huge audit, a dedicated crawling tool makes the task so much more manageable.
Other useful and specialized SEO tools
Unfortunately, you don’t get searches/month on the suggested keywords, but you can put them into another tool, such as Morningscore, and then the search volume showed there. While Qwoted spans pretty much every industry, B2B companies may want to check out Help A B2B Writer. Journalist requests are sent only to qualifying sources, so you won’t have to sift through requests that are not relevant to your business.